Job Description
Benefits: - 401(k)
- Bonus based on performance
- Competitive salary
- Dental insurance
- Health insurance
Multiple Dental Practice Corporation, Looking for a Marketing specialist to build a centralized Marketing department
Job Title: Marketing Manager – Multi-Location Dental Group Location: [Insert HQ or Remote/Hybrid Option]
Job Type: Full-Time
Salary: Competitive, based on experience
Benefits & Perks - Competitive Pay
- Career Advancement in a Growing Healthcare Organization
- Professional Development Opportunities
- Collaborative, Supportive Work Environment
Position Summary We are seeking a dynamic and experienced
Marketing Manager to build and lead the centralized marketing function for our growing multi-location
Dental Support Organization (DSO) . The ideal candidate will be responsible for developing and implementing marketing strategies across multiple dental offices, increasing patient acquisition, supporting brand consistency, and driving growth. This is a pivotal role that bridges business development, digital strategy, and operational support across locations.
Key Responsibilities - Develop and execute comprehensive marketing strategies to increase new patient flow and brand awareness across all office locations.
- Establish and manage a centralized marketing department, including internal resources and external vendors.
- Oversee digital marketing campaigns, including SEO/SEM, social media, email, and Google Ads.
- Collaborate with office managers, regional leads, and ownership to ensure consistent messaging and promotion of services.
- Coordinate local outreach efforts, community events, referral programs, and partnerships.
- Analyze and report on marketing KPIs such as call volume, online conversion rates, campaign ROI, and cost-per-acquisition (CPA).
- Manage marketing budget and allocate spend strategically across offices based on performance and growth potential.
- Ensure up-to-date branding and signage at all locations and consistency across websites, reviews, and digital platforms.
- Stay current on dental marketing trends and identify opportunities to implement innovative strategies.
- Oversee marketing materials including brochures, in-office collateral, videos, and newsletters.
- Partner with recruitment and HR to support hiring campaigns and employer branding efforts.
Qualifications - Bachelor’s Degree in Marketing, Communications, Business, or related field.
- 5+ years of experience in multi-site healthcare or dental marketing preferred.
- Strong understanding of digital marketing tools and platforms (Google Ads, Meta Business Suite, CRM systems, etc.).
- Experience managing marketing campaigns and budgets across multiple business units or locations.
- Proven ability to analyze data, set KPIs, and make data-driven decisions.
- Familiarity with dental practice operations, insurance, and patient acquisition funnels is a plus.
- Excellent communication, project management, and leadership skills.
- Self-motivated, organized, and capable of driving projects from concept to execution.
- Experience working in a DSO or healthcare group environment is highly desirable.
Would you like me to draft a
marketing department org chart , sample
KPIs , or a
performance bonus structure for this role as well?
Job Tags
Full time, Local area,